During my daily readthrough of the ad blogs I like to follow, I stumbled upon a fantastic creative tool for idea generation that I would have killed to know existed from the start. It’s called the Deck of Brilliance, a creation by Juggi Ramakrishnan and Todd McCracken, and it’s a deck of digital cards where each card provides a different avenue of idea generation and exploration. As you click through the deck, the cards provide some thoughts on how to approach a problem from that particular angle, with questions and examples to push your thinking along the way. The creators consider it to be a systematic approach to creative work, and argue that in the same way neurosurgeons and gardeners use tools to accomplish their tasks, those of us who work in the creative field should be no exception. I couldn’t agree more.
There’s a selfish part of me that doesn’t want to share this tool with you so that I can keep it all to myself, but that’s not really fair. Idea generation is hard, and I’ve dealt with the frustration and failures of that reality firsthand. I wish I could have known about this tool back when I was going through my creative classes in grad school and my grades depended on the quality of the ideas I produced. But I didn’t, and maybe it can be of some use to you. It doesn’t matter if you’re doing portfolio development or professional work, the Deck of Brilliance can help get your brain thinking on different levels and at different angles for whichever creative task you’re tackling that day.
This is by no means a guaranteed solution to the undeniably difficult work that lies ahead of you, but sometimes all you need is a spark to get you going. I think the Deck of Brilliance has the potential to ignite.
Until next time,