Horizon Organic Milk


Challenge:

Horizon Organic is a brand of organic milk that take pride in their wholesome, homegrown, eco-friendly milk production and cow care. Cows are treated like members of their family, receiving lots of love and care. So how can we use their love & care attitude toward making fantastically healthy and organic milk as a way to differentiate from the rest?

Solution:

Contrast Horizon's all-natural, loving, wholesome milk production with the mystery behind other brands. Horizon treats their cows the way they're meant to be treated. They refuse to use hormones or other chemicals. They're totally organic.

So when other brands can't say the same thing, what are they really saying?